With its variable personality, different shades of pink convey various meanings. Light pinks connote sweetness and tenderness, muted dusty pinks are more sophisticated and upscale and brighter pinks are more whimsical and fun. But no matter whether light or bright, muted or shocking, this is a range of shades whose youthful and lighthearted quality exudes warmth, charm and vitality.
No longer associated solely with fluffy and soft finishes pink tones are increasing in popularity across all areas of design. Versatile and flexible pinks are becoming thought of as more lifestyle in nature transcending both age and gender. Foreseeing pinks new status we have added a variety of pinks into our 210 new color additions to our PANTONE Fashion, Home + Interiors color palette ranging from Rose Quartz, Ballet Slipper and Cherry Blossom which are softer in tone, mimicking nature and conveying the rosy glow of good health, to Love Potion and Pink Peacock, vibrant shades with blue undertones that express the playful side of our new pinks.