With the consumer’s desire for artistic expression continuing to grow, purple hues have been in soaring in popularity. We have embraced the more multi-dimensional aspect of purple, by including a collection of purple hues in the 210 new color additions to our PANTONE FASHION, HOME + INTERIORS color palette. These include vibrant red- based purples such as Grape Kiss and Charisma, several grayed down purples with blue undertones suggestive of Arctic Dust and Plum Truffle, an array of softer mid tones, i.e. Lilac Breeze, Purple Rose, and some more mystical purples including Purple Sapphire and the smoky Violet Indigo.
From the passionate red-violet Willowherb to the strong and silent Violet Indigo, this family of color which has always been a mainstay in color cosmetics and fashion accessories has transitioned into a lifestyle shade range penetrating into mass consumer levels of fashion, interiors, soft furnishings and package design. An important color family to consider including into your seasonal color palettes, the purples are a genderless shade range that depending on its enigmatic undertone can express a range of color messages from mystery, cosmic energy, spirituality and action to contemplation, innovation, and harmony.