However, while pure white is perceived as brilliant, there is also the association of silence to white. Think of the absolute quiet of a white snowfall. The color family we correlate with meditation and the expression “quiet calm”, white is a symbol of calming influence in a frenetic society that is rediscovering the value of measured consideration and quiet reflection.
A quiet that in our fast paced lives is something we crave and the reason whites are becoming more important. To address the increased importance of whites we have added a grouping of whites in both warm and cool tones into the 210 new color additions to our PANTONE FASHION, HOME + INTERIORS color palette. Reminiscent of foams and milky sauces, these natural whites with names like Sea Salt and Buttercream have a soft quality to them. Brilliant White, a bright white that looks optically brightened, a symbol of scientific purity, stands out in this palette of creamy whites.